As a special highlight and core element of this brand development, the logo "Arabica" should be given a special status.
So we decided to choose a golden logo for the danceshow, with an oriental character. If possible the representation should be elegant and mystical at the same time, which was the reason for the "flight-over-effect" with 3d camera engine. As a further element the atomization effect with 2.0000.000 individually rendered particles is used to communicate desert sand and gold dust.